Voluntary benefits should be low-hanging fruit for brokers who are looking for ways to build their business. But in fact, voluntary benefits represent only a small fraction of most brokers’ income. VBA’s AutoApp will make it much easier for employee benefit brokers to take advantage of this huge and growing opportunity.

• 12 percent of medical brokers get less than one percent of their income from voluntary. (Eastbridge consulting)
• Voluntary sales growth accelerated in 2008, the fifth straight year of increasing growth rates. (Eastbridge)
• Since detailed results were first published by Eastbridge in 1999, the industry has never had a year with declining sales, and the annual sales growth rates have been growing rapidly.
• According to Eastbridge Consulting, sales growth for voluntary benefits grew by 5% in 2008, and 76% of voluntary benefits sales were virgin cases—even after years of growth for voluntary benefits.